Case Study: Data Driven Marketing Strategy
A simple shift in the marketing approach cut their ad spend in half
AND tripled their new client numbers in just 90 days.
“Every business owner knows the feeling: watching their marketing budget disappear each month with no clear way to measure success or predict results.“
For this business, that meant spending $644 monthly on underperforming ads - until a data-driven approach transformed their marketing into a predictable system for growth.
The Challenge:
Conversions weren’t clearly defined within Google Ads.
Weren’t tracking booked clients month over month to measure performance.
Delivering ads to broad keywords and channels that weren’t finding the right customers.
Leads had dropped off, but they couldn’t see where, why or how to fix it.
Strategic Actions:
Built a crystal-clear ROI tracker that revealed each patient's $44 client acquisition cost - finally showing which ads were worth scaling.
Saved $3,600+ annually by cutting wasteful ad campaigns within the first week of tracking.
Transformed a 2% conversion rate into 6% by reaching the right patients at the right time with data-driven targeting.
Transformative Results:
TRIPLED monthly new patients (14 → 44) while acquisition cost ($46 → $10).
Increased lead-to-patient conversion rate by 55% (33.3% → 51.8%) through improved targeting and tracking.
Built reliable patient flow: Growing from 42 to 85 leads per month.
Transformed scattered spending into scalable success: Full visibility into every marketing dollar, with ability to dial growth up/down based on capacity.