Case Study: Lead Funnel Optimization at Every Stage
A Deep Funnel Analysis Transformed their Marketing ROI & Sales Process
“Every business owner knows the feeling: Knowing you have an amazing offering, but the customers just aren’t buying, with no clear vision on where they’re falling off, or how to pull them in“
For this business, that meant spending thousands on platforms that were bringing in leads, but not booked customers - until a data visualization of their leads-leases pipeline showed where they needed to put their attention, and their marketing budget.
The Challenge:
No visibility into true lead sources and conversion rates.
Over-reliance on expensive listing platforms with declining returns.
Marketing spend scattered across channels without clear ROI tracking.
Leads declining month-over-month with no clear cause.
Strategic Actions:
Built comprehensive tracking revealing each acquisition's true cost - finally showing which channels delivered quality leads.
Saved $15,000+ annually by redirecting spend from underperforming listing platforms.
Transformed website conversion rate from 2.2% to 3.74% through targeted optimization.
Implemented clear funnel tracking from inquiry through lease signing.
Transformative Results:
Increased total leads by 73% (1,412 → 2,441)
Boosted tours by 101% (261 → 524)
Improved lease conversion rate by 37% (75 → 103 signed)
Reduced cost per acquisition while scaling volume
Built reliable lead flow system:
Web form submissions up 257%
Direct website calls up 85%
Walk-in traffic up 120%