Is Your Marketing Even Working? Here’s How to Find Out.
It’s 2023, and the online marketing landscape is more competitive than ever. You already know that you need to be using a variety of channels to make sure your business is seen by potential customers, but do you know if those channels are actually working? It can be tricky to figure out which channels are giving you the best return on investment (ROI). Let’s break down some of the ways that you can tell if your marketing channel is doing its job.
Measure Your Results
The simplest way to measure the effectiveness of your marketing channel is by comparing results. Take a look at how much traffic and conversions you’re getting from each channel and compare it to what you were getting before. If one channel is outperforming another, then it could be an indication that the first channel is worth investing more in. On the other hand, if a channel isn’t performing as well as it should, then it may be time to switch things up or try something new.
Monitor Your Metrics
Metrics like bounce rate, average session duration, pages per session, and cost per acquisition (CPA) can give valuable insights into how users interact with your website or content. These metrics can show you where users are coming from and provide insight into what kind of content resonates with them most. If certain pages have higher engagement than others, then that could mean that those particular pages are working better for your business compared to other pages—and they might be worth investing more in as well.
Do A/B Testing
Sometimes there can be subtle differences between two versions of a page or piece of content—such as different images or call-to-actions (CTAs)—that can make all the difference when it comes to conversion rates. A/B testing allows you to test two versions of a page or piece of content against each other so that you can get an idea for which version performs better overall. This type of testing will help you determine which elements are effective for converting customers and which ones aren’t quite as effective—so that you know where best to invest your time and energy going forward.
Do A Gut Check:
Do you simply hate posting on Instagram? Do you know where your leads typically come from? Spoiler Alert: You’re not obligated to do anything that you hate and/or that isn’t working for you. If you hate a particular marketing activity AND you’ve never gotten a single lead or conversion from it, why would you keep doing it? If all of your leads are coming through the Instagram DM’s, but you dread planning your content or responding to messages, it might be time for outside help.
It can sometimes feel daunting trying to figure out whether or not your marketing efforts are paying off — but don’t worry! By measuring results, monitoring metrics, and doing A/B testing, you’ll get a better idea of what works best for your business — making it easier for you to focus on the right channels going forward and giving yourself peace of mind knowing that your efforts aren’t being wasted! Good luck!
